Forget apps, wearable tech and silicon valley. The next big thing is what we eat and where we produce it. Four key drivers are turning Fruit & Veggies into the most exciting sector on the block. And that’s not even counting the fact that we need to feed a burgeoning world population with significant health challenges. Find out below how the potent mix of unparalleled innovation and marketing infusion is.

Maybe you’ve already found it. A small gem from Ted’s incredibly rich inspiration archives. A short video of Terry Moore explaining that for centuries, we have tied our shoelaces wrong. If not, watch it first and then return to this post. The bottomline ? Small changes in our behaviour can bring (significant) benefits. And here’s how understanding the underlying dynamics can help you innovate more succesfully. Most business success stems.