Richard Branson recently harnessed the power of 15 business tycoons to try and bring peace to the Ukraine, highlighting common business sense as a key argument to resolve the conflict. It got me thinking. Despite his great instinct for guerilla marketing, I doubt he is doing that solely to promote his airline. Is he then simply using his public persona pressure to move the world in the right direction or.

Maybe you’ve already found it. A small gem from Ted’s incredibly rich inspiration archives. A short video of Terry Moore explaining that for centuries, we have tied our shoelaces wrong. If not, watch it first and then return to this post. The bottomline ? Small changes in our behaviour can bring (significant) benefits. And here’s how understanding the underlying dynamics can help you innovate more succesfully. Most business success stems.