BuzzBoosts

The Crowdfunding world is a booming industry and is creating incredible opportunities for entrepreneurs, financiers and consumers. But many of the backers/funders are now taking the jump to experience the phenomenon of crowdfunding itself. They pay less attention to the risks associated with the product and/or the underlying business. Obviously, with this channel maturing, this will change. Equidam is jumping into this gap with a very smart solution: a cloud-based tool that helps improve financial transparency for crowdfunding platforms. Core product is currently a detailed valuation report with a lot of technology, big data and VC-knowledge behind it.

My BuzzBoost with founders Gianluca and Daniel focused on a few key opportunities to boost the company’s potential:

• Speed up market adoption. Customers who have tried the product think the service is well worth the fee. But potential clients hesitate to spend as it is a new service. We came up with a way to speed up adoption through a trial/word of mouth program that solves this chicken and egg challenge without giving away the product for free.
• Increase the market size. By positioning the service as a risk-reduction or information service alongside crowdfunded products it becomes as relevant for non-equity based crowdfunding platforms as it already is as a valuation tool for for the equity-based variety.