BuzzBoosts

A great example of a BuzzBoost: I met Mark Seubert, founder of Diagnosy, over lunch. We chatted (and ate) for 1.5 hours and went our ways. In this time we were able to significantly enhance the company’s buzzability. Diagnosy’s purpose is to use the power of the crowd to get a better diagnosis of your illness. We focused our effrots to:

• Create a very clear proposition.
• Set a buzzable BHAG. This is the quantified goal for your purpose. And helps you focus everyday on setting prioities. In this case:

We want to have helped more than 100.000 people with a new or better diagnosis by July 2018

• Choose the right name. During lunch I suggested a new name, inspired by the picture below that I remembered from childhood. Mark later emailed a variation on this that became the final one.